Rule #3: The dates the campaign will run, including the time zone I’m allowed to annoy her :) but I don’t want to annoy my friends.) Instead, they could have asked people to share their own photos using Westy Co.’s #westcoastwanderer hashtag. (Confession: whenever I enter a “tag to enter” Instagram contest I tag my daughter - no matter what the product is. What they could have done better: I’m not a huge fan of contests that ask participants to tag a bunch of friends….for one thing, friends might not be the right audience for the brand. Like Rachel Off Duty, they state clearly that the contest isn’t affiliated with Instagram. The photo is appropriate for Instagram and on target for this camp/surf/snow brand, but they added a bold text overlay to catch people’s attention.

What they did right: Westy Co.’s giveaway announcement is easy to spot in the Instagram feed (and their feed is beautiful!). Rule #2: Include the name of the brand/company hosting the Instagram contest or giveaway She could also use ShortStack’s email marketing features to confirm entries and send other emails to let her followers know about upcoming events or even when she published a new blog post. What could be better: To build an email list, rather than just collect new followers, Rachel Off Duty could have offered people extra chances to win by creating a simple landing page which she linked to from her bio. She asked people to share a genuine comment which she could eventually use to learn more about the kinds of activities her followers enjoy. She also included clear instructions for how people could enter her giveaway. What they did right: Rachel Off Duty posted right up front that her contest wasn’t associated with Instagram. Examples of Instagram Contests that Follow the Rules Rule #1: Acknowledge that the contest is not sponsored, endorsed, or administered by, or associated with Instagram Take a look at what they’re doing right and what they could do better to make their contest or giveaway even more powerful. In other words, anyone could run a contest like the ones featured below. Most of the examples are from small companies or bloggers since these are the kinds of folks who tend to not have huge marketing teams to execute their ideas.

Now let’s take a look at some examples of Instagram contests and giveaways. Since rules may change, see Instagram’s most recent list here. NOTE: Per Instagram, y ou must not inaccurately tag content or encourage users to inaccurately tag content in your contest (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).

Disclose details about how the prize will be delivered, including whether the recipient is responsible for delivery (shipping costs) or pick-up.

Share details about how and when the winner(s) will be announced and how/when winner should claim prize.

Outline how and when the winner(s) will be chosen.

Include participation restrictions - such as age and location.

Include the dates the campaign will run, including time zone.

Include the name of the company hosting the Instagram giveaway or contest.

Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram.

Ready to plan a contest or giveaway of your own? What to Include in Rules for an Instagram Giveawayīased on Instagram’s promotion guidelines (as well as some of our own best practices), here’s a list of rules we recommend you include in your contest or giveaway: Why does it matter? Because following the rules will ensure that your contest runs smoothly.

In this article, I’ll show you examples of brands large and small that have run Instagram contests, and we’ll take a look at whether they’re following Instagram’s rules for contests and giveaways. Contests are still super effective on Instagram and can generate tons of engagement - probably more than they do on any other social network - and bring you the ROI I bet you’re looking for. If you’re marketing on Instagram, chances are you’ve already run a contest or a giveaway, or you’re planning to in the coming weeks.

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